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Piers Lee
Director at BVA BDRC Asia
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Brand Strategy
Brand Purpose – The Slippery Slope for Woke Brands
Do consumers actually support social justice messaging in advertising?
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Asian Agencies Are More Flexible in Crisis Response
COVID recovery is looking brighter for Asian firms than their international counterparts. What was their secret to crisis response?
Recovery Through Optimism
How consumer and business morale can help build economic recovery in Asia.
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