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Navin Williams

Navin Williams is the founder and Chief Mobile-Measure at MOBILEMEASURE Consultancy Limited. Navin has extensive experience in Market Research, Technology, Media & Telecom sectors. Navin has worked for some of the world‚Aos Market Research leaders across the disciplines of Media, Consumer (IMRB, RI & Nielsen) & Retail (Nielsen). He has held senior roles in four countries, spanning two continents. His last assignment with Nielsen was as Head of Consumer Research (FMCG) in China. Navin was also part of Nielsen‚Aos global multi-country mobile data collection pilot. His quest to drive digital adoption in Market Research led him to found MOBILEMEASURE. A pioneer in digital delivery of MR, Navin has written a number of whitepapers on Mobile MR, and is widely regarded as a thought-leader in the evolution of this technology in research. Navin holds a Masters in Business Administration from the University of Pune, India. He is based in Shanghai, China with his wife and their two children.

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A Mobile Advantage In Illiterate Or Limited Literacy Populations

Growth for many brands will come through selling into developing markets. How do you conduct research where literacy is marginal? Mobile.

January 20, 2014

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Latest

Google Bowls a Googly

So Google is a Phone manufacturer too. How does that change the game?

August 23, 2011

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Market Research Innovation Challenges

Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.

June 21, 2011

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Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

April 14, 2011

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Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot

I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...

April 10, 2011

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Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”

A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger...

April 4, 2011

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China: The Next Great MR Growth Market?

As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become. And this is...

March 16, 2011

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Advertising Points The Way For The Future Of MR

By Navin Williams, CEO of MobileMeasure The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the ...

November 29, 2010

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Your Consumers Have Gone Mobile, Has Your MR?

If you have been following recent MR forums and blogs you can be forgiven for thinking that Mobile MR is a brand new phenomena. For those who have bee...

September 7, 2010

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