Categories
Michael Wolfe
Want to publish with us?
Submit here
Super Bowl 2019 Advertising Effectiveness
Super Bowl Ads more effective than ever.
Latest
Artificial Intelligence and the Future of Marketing Analytics
New software can potentially facilitate campaign analytics and driver analysis of panel data, cutting time and effort dramatically.
The Myth of Millennial Ad Responsiveness
Are Millennials as unresponsive to advertising as commonly believed? Michael Wolfe challenges this assumption.
Super Bowl 2017 Ad Effectiveness
While Super Bowl ads do well on “likeability” and generating “buzz”, they didn’t fare as well on critical measures like “purchase intent”.
What Makes a Great Super Bowl Ad?
Some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours generate buzz that builds your brand.
New Paradigm for Advertising Effectiveness Research & Measurement
Michael Wolfe explores the benefits offered by ABX, a new and refreshing paradigm for ad testing.
The Death of Marketing-Mix Modeling, As We Know It
If Marketing-Mix Modeling is to survive, it is essential that it change and experience a rebirth.
Why Social Media Measurement Is A Competitive Advantage
Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
Online Customer Reviews and The Link Between Customer Experience and Revenue
Reviews drive a significant portion of total booking revenues. These reviews interact and expand the total impact of media and marketing.
Follow Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
67k+ subscribers