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Molly Purcell
Digital Marketing Specialist at Greenbook
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Brand Advertising vs. Performance Advertising: Which Is Right For You?
Which advertising tracking strategy is right for your company?
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What’s the Difference Between Consumer Insights and Market Research?
“Insights” and “Market Research” are used interchangeably in our industry, but what are their true definitions and which should you focus on?
What is Brand Tracking?
Learn more about brand tracking. Plus resources to start your brand tracking study.
Voice of the Customer Programs: What They Are and How to Make Them Work for You
All the information you need to get an effective VOC program started
Should You Be Tracking Customer Insights?
Consumer Insights 101. What are they and how do you use them?
Career Advice: Becoming a Great Market Research Analyst
Must-know tips to get in the door for newcomers to the field.
The Technology Dilemma
Market Researchers need to know to keep customers safe from harm.
Lessons from Thinking, Fast & Slow: System 1 and System 2
System 1, System 2, AND System 3? How systemic thinking can improve your insights.
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