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Mark Murray
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Research Methodologies
New Perspective Through the Motivational Lens
You can’t catch a market off guard by responding to existing behaviors
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Research Methodologies
“Future Back” To See Where You’re Going
A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process.
Research Methodologies
5 Guardrails to Guide Qualitative Learning
Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of difference opportunity
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