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Michalis Michael
Chief Executive Officer at DMR
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Strong Link between Bad News and Loss of Value for Portuguese Banks
A 2021 study reveals the value of unsolicited customer opinions.
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Predictions for MRX That Are Becoming Reality
An update and analysis on the current state of the industry.
Social Analytics Traction… At Last
Social media analytics appears to finally be on the path of exponential growth.
Survival of the Fittest: A Glance Into the Future of Market Research
The potential of insights by the adoption of digital methodologies for social listening
Cheap, Fast & Easy
In the not-so-distant future, market research will be available and affordable to companies of all sizes.
The 3 Generations of Social Listening & Analytics Tools
What differentiates the more than 1,000 social media monitoring tools that are currently available?
Will Social Listening Replace Surveys and Behavioral Tracking?
Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
Social Listening And Online Communities: 1+1=3?
Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.
10 Predictions About The Future Of The Market Research Industry In The Digital Age
What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!
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