Mary Mathes

Mary Mathes

Director of Data Insights at Alpha-Diver

Mary is an expert in revealing strategic, data-driven stories, whose career path is anything but status quo. From starting out in traditional market research at Nielsen BASES, to her pivot to international relations as a political and leadership analyst in Washington DC, and now to helping brands grow with insights and strategy via The 9WHYs of human behavior, Mary has honed a unique ability to distill crucial insights, place situations in context, and devise tangible solutions.

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What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

What Goes Around Comes Around: the Neuroscience Behind ‘90s Nostalgia

The phenomenon of ’90s nostalgia viewed through neuroscience.

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