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Lois Conklin

Lois Conklin

Senior Qualitative Research at ZS

Lois has extensive research experience having moderated for over 25 years in the pharmaceutical, consumer health, and high technology industries. She received her advanced certification from Burke Market Research Institute. Burke Institute: Qualitative and Quantification Advanced Certification Pennsylvania State University Winner of the QEC excellence award in innovation Authored Best Practice Paper: Communications Research

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Care Partners: Hidden in Plain Sight. Implications for Market Research

Care Partners: Hidden in Plain Sight. Implications for Market Research

When we talk about patient centricity and patient centered care, we often emphasize the importance of considering the patient perspective, their prior...

January 30, 2023

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