Categories
Laura Livers
Chief Executive Officer at Focus Pointe Global
Want to publish with us?
Submit here
Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models
11 min read
Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
Latest from Laura Livers
As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind
3 min read
The value of a safe and comfortable workspace is priceless.
Does Corporate Social Responsibility Matter?
3 min read
CSR is even more valuable in an informed consumer economy, where positive social acts are highly valued.
Why Focus Groups Are Essential to CX
4 min read
Utilizing focus groups to gain insights for CX and marketing success
Does Your Value Proposition Need a Facelift?
3 min read
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Building a Culture of Innovation in Market Research: A User’s Guide
3 min read
Cultivating an innovative culture in MR to drive growth, performance and valuation
The Buyer Journey: How Insights Buyers Choose Suppliers
7 min read
An innovative core business is key to be on the path-to-purchase for clients.
What does 2018 have in Store for Qualitative Research?
3 min read
Discuss five trends that will impact the face of market research in 2018.
The Challenge of Scale: Does Your Business Model Support Growth?
7 min read
Ready to scale your business? Learn five powerful steps to successful scaling.
Top Authors
Want to publish with us?
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
