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Laura Livers
Chief Executive Officer at Focus Pointe Global
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Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models
Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
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As Q4 Approaches, Keep Kindness and Gratitude Front-of-Mind
The value of a safe and comfortable workspace is priceless.
Does Corporate Social Responsibility Matter?
CSR is even more valuable in an informed consumer economy, where positive social acts are highly valued.
Why Focus Groups Are Essential to CX
Utilizing focus groups to gain insights for CX and marketing success
Does Your Value Proposition Need a Facelift?
Attracting new customers and exciting existing ones through a clear, targeted message on your brand value
Building a Culture of Innovation in Market Research: A User’s Guide
Cultivating an innovative culture in MR to drive growth, performance and valuation
The Buyer Journey: How Insights Buyers Choose Suppliers
An innovative core business is key to be on the path-to-purchase for clients.
What does 2018 have in Store for Qualitative Research?
Discuss five trends that will impact the face of market research in 2018.
The Challenge of Scale: Does Your Business Model Support Growth?
Ready to scale your business? Learn five powerful steps to successful scaling.
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