Lucy Davison

Lucy Davison is a strategy and communication expert with over 30 years’ experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 as a specialist agency to provide marketing communications support to clients in data, research and insight. Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries. She started her career in architecture and interior design and worked as a consultant with several branding and ad agencies and property clients. Lucy has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a Council member of ESOMAR and a member of The MRS. She has a degree in English from University College London, a degree in Landscape Architecture from the University of Greenwich and received a scholarship to study at Dartmouth College in the US.