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Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications.
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RateStars is a new website that promises to identify “The Top 100 in any Industry.” Sounds cool, right? Not so fast.
Effective leaders, whether of newly public companies or of market research projects, need to follow some common sense best practices.
If people were required to be licensed to launch a survey, it sure would prevent nasty “accidents” and lots of near misses.
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