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Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Kate Davids is a Researcher at Face Group. Kate found her way into market research after falling in love with website and social media analytics as a digital marketer. She joined Face after getting her Masters in Digital Marketing in London in 2011. Since then she has worked on a variety of international and multilingual projects, ranging from France to Brazil to South Korea. She enjoys delving deeper into social media analysis, online communities, and the role of technology in uncovering the reasons why we do what we do.

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#IIeX: The Insight Innovation Exchange Summarized Using Online Buzz

Using Pulsar TRAC to track mentions of the conference and #IIeX to gather the digital buzz. That’s the next best thing to being there.

June 21, 2013

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Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

February 28, 2013

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Fresh Voices: Twitter Buzzwords Are Insights Buzzkill

We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...

August 30, 2012

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