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Greg Heist
Chief Innovation Officer at Gongos
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Is the Experience Frontier the New Innovation Frontier?
Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk.
Latest
Design Thinking Isn’t B.S. (But the Way We Think About It Is)
Empowering orgs to design better consumer products by integrating internal and external perspectives
The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Three Reasons Why Trends are Failing the Modern Organization
Let’s talk about key reasons trends are failing the modern organization: Relating to the analysis, aggregation and activation of trends.
The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry
Greg Heist discusses three things on his mind after reading the latest GRIT report.
How Disruptions are Born and How It Applies to the Market Research Discipline
In our industry, we use the term “disruptive innovation” a lot. But, what does this term really mean?
How A Breakdown In Trust And The Battle For Privacy Will Shape The Future Of Insights
What if the privacy bubble pops? What happens to the brave new world of consumer insights if its foundation develops unexpected cracks?
5 Things That Will Become Obsolete in Market Research Sooner Than You Think
As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.
3 Keys to Capitalizing on the Big Data Opportunity
We often bemoan not having a “seat at the table.” Maybe it’s because researchers still behave in a way that perpetuates outsider status.
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