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Ellen Woods
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Do Marketing Measurements Matter in a Real Time World?
With most content access occurring over tablets and phones, measuring marketing effectiveness via traditional approaches is less reliable.
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Is Your Focus Strategic or Tactical? Why Not Both?
It is important to consider both the strategic and the tactical to get a complete picture of your research.
The Opportunity For Insights in 2014
Market research is at a cross-roads right now. Nothing has changed and yet the possibility is there for everything to change.
MR Needs To Go Back To The Future To Deliver On Client Needs
Ellen Woods summarizes conversations with research managers about the state of research and their research needs for 2014.
Google Consumer Surveys Unleashes G Force Change
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
Using Predictable Irrationality To Drive The Purchase Process
Whether you buy into it or not, Dan Airely’s term “Predictably Irrational”, is a great descriptor of human behavior in its native form.
The Risk Aversion Paradox
The times that generate the best opportunity for risk takers become the times that companies are least likely to take risks.
What Sailing Teaches Us About Navigating Change
Anyone who spends a lot of time in or around large bodies of water knows that the wind is often a harbinger of change.
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