Elissa Moses leads the global Neuro and Behavioural Science Centre at Ipsos. The Centre develops nonconscious measurement tools for understanding engagement and emotion of the brand and product experience for integration into client research. Ipsos is a worldwide provider of Neuro/Behavioural Science measures including Facial Coding, Implicit Reaction Time, EEG, Biometrics and Eye Tracking.
Prior to joining Ipsos, Elissa was Chief Analytics Officer at EmSense pioneering neuro applications to ad testing, package testing and in-store shopper research. Earlier, Elissa was SVP, Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Head of Strategy at DMB&B and Founder/Managing Director at BrainWaves. She is a professional speaker, author of numerous articles, the book The $100 Billion Allowance, co-author of ESOMAR‚Aos 36 Questions to Help Commission Neuroscience Research and a reviewer for the Journal of Advertising Research.
@MosesBrain
