As the Managing Director of 8:28 Insights, Cynthia is an accomplished thought leader in the cultural insights space. Cynthia is a qualitative researcher and master moderator that uses a variety of methodologies to connect brands to the consumers they serve. With over 15 years of client-side and agency marketing research experience, Cynthia believes in going beyond the “what” and digging into the “so what now” through dynamic and engaging research. As a Board Member of the Qualitative Researchers Consultants Association (QRCA), an accomplished speaker, and an active community leader, Cynthia consistently finds ways to give back to the industry.