Cynthia Harris

Cynthia Harris

Managing Director at 8:28 Insights

As the Managing Director of 8:28 Insights, Cynthia is an accomplished thought leader in the cultural insights space. Cynthia is a qualitative researcher and master moderator that uses a variety of methodologies to connect brands to the consumers they serve. With over 15 years of client-side and agency marketing research experience, Cynthia believes in going beyond the “what” and digging into the “so what now” through dynamic and engaging research. As a Board Member of the Qualitative Researchers Consultants Association (QRCA), an accomplished speaker, and an active community leader, Cynthia consistently finds ways to give back to the industry.

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The Value of Culturally Competent Market Research
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The Value of Culturally Competent Market Research

Why cultural competence matters and how companies can achieve it.

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