Bill Weylock

Bill Weylock is a Senior Partner at Gen2 Advisors and President of Brand3Sixty. He has been a marketing and opinion researcher for more than 30 years, and for all of that time has been an early adopter and developer of new techniques and technologies for data gathering and analysis. He conducted the first live online focus group in 1984 on CompuServe, where he also originated the first electronic Market Research discussion group. Conducting online qualitative and quantitative research for many years, he developed a proprietary audio-visual online focus group platform for Rockhopper Research. A founder and past President of QRCA, he has been an active member of the AMA, and several Councils of the ARF. He was an early member representative at the Research Industry Coalition and served as Chair in 1995. He has presented at CASRO, the DMA, the ARF, the AMA, the MRA, and QRCA; and he developed a course in Marketing Research for Targeted Marketing for the NYU Management Institute. At Gen2 Advisors Bill is spearheading initiatives for new approaches to understanding markets and customers. Reach him at [email protected].