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Brooke Patton
Director of Marketing at Kaseware
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The Trait Theory of Personality in Consumer Behavior
Discussing the Big 5 personality model and how it can be used in market research
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Insights Industry News
Breaking Down the Barrier Between Market Research & Data Science
Combining insights from market research and data science can lead to deeper understanding of marketing issues
Research Technology (ResTech)
Technology That May One Day Impact Market Research
Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality
Research Technology (ResTech)
Machine Learning in Market Research
Brooke Patton explores how machine learning can help market researchers reduce timing and costs, and some of its challenges.
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