Ben Leet

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Will your company continue to exist and thrive 20 years from now? Is it well set to survive the digital revolution?

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

During tough times, research clients want more for their budgets –and they want it fast.