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Ben Leet
General Manager UK YouGov
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Online Research in 2020: Machines Will Take Your Surveys
Five trends in online sampling, and where they are headed in the future.
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Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!
Mobile research will become the methodology of choice for much of our work in emerging markets.
From Doubter to Evangelist: Why It’s Time To Embrace Mobile Research
Ben Leet offers three core differentiators that best explain why MR needs to heavily invest and integrate mobile in our methodologies.
Man vs. MR’s Goldmine, Mobile: The Medium Is The Message
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Will Market Research Still Exist In 20 Years?
Will your company continue to exist and thrive 20 years from now? Is it well set to survive the digital revolution?
Why Consumer Is King: Moving With Our Mobile Market
I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?
Treating Survey Respondents As Real People
Remember that people have a life outside of sitting on their computers / iPads / iPhones and taking online surveys.
Will Social Media Kill MR?
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
2012 EU Forecast: Can The Market Research Industry Beat Uncertainty In The Eurozone?
During tough times, research clients want more for their budgets –and they want it fast.
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