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Brian Fletcher

Brian Fletcher

Vice President Insights in Marketing

Brian Fletcher is the Vice President of Consulting Services for Insights in Marketing (IIM), a research-based marketing consultancy that helps clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. For more information about Brian and Insights in Marketing visit http://www.insightsinmarketing.com.

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Ethnography Essentials
Research Methodologies

Ethnography Essentials

There are several steps to accomplishing a successful ethnography study. Here are key pieces of advice for starting your own.

September 23, 2015

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