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Adriana Rocha
Founder & Chief Executive Officer eCGlobal Solutions
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IIeX North America – the SXSW of Market Research?
4 min read
Our biggest IIeX North America yet, and there’s still so much more to come.
Latest from Adriana Rocha
Market Research Automation: Our Greatest Fear or Innovation?
3 min read
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
The Engagement Crisis: There is Light at the End of the Tunnel
3 min read
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Online Panels: The Black Sheep of Market Research: Part 2
3 min read
Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.
Online Panels: The Black Sheep of Market Research, Part 1.
2 min read
It seems people have forgotten the value that a market research panel truly provides.
Surveys Are Still In Vogue For The Tech Giants
2 min read
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
“Push” and “Pull” Market Research
5 min read
Successful market research should adopt the best of both “push marketing” and “pull marketing.”
12 Reasons Why You Should Build An Online Community In 2015
6 min read
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Collaborative Research – Join the Movement!
2 min read
Can Market Research learn from start-ups such as Uber, Kickstarter and Airbnb and join the Collaborative Economy movement?
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