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Adriana Rocha
Founder & Chief Executive Officer eCGlobal Solutions
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IIeX North America – the SXSW of Market Research?
Our biggest IIeX North America yet, and there’s still so much more to come.
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Market Research Automation: Our Greatest Fear or Innovation?
What new accomplishments may market researchers reach if they had better-thinking machines to assist them?
The Engagement Crisis: There is Light at the End of the Tunnel
The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.
Online Panels: The Black Sheep of Market Research: Part 2
Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.
Online Panels: The Black Sheep of Market Research, Part 1.
It seems people have forgotten the value that a market research panel truly provides.
Surveys Are Still In Vogue For The Tech Giants
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
“Push” and “Pull” Market Research
Successful market research should adopt the best of both “push marketing” and “pull marketing.”
12 Reasons Why You Should Build An Online Community In 2015
In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.
Collaborative Research – Join the Movement!
Can Market Research learn from start-ups such as Uber, Kickstarter and Airbnb and join the Collaborative Economy movement?
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