Aaron Paquette is Executive Vice President, TV & Film at Vision Critical. Aaron has more than 17 years of experience in entertainment research, including primary and secondary, quantitative and qualitative, and television, film and new media. Before joining Vision Critical in 2012, Aaron served for nearly three years as SVP of Client Services at Nielsen Entertainment, where he oversaw creative testing and primary research for some of the Company‚Aos largest network and studio accounts. Prior to joining Nielsen, Aaron ran the television practice at OTX for more than six years, overseeing program and creative testing, ad sales research, brand health tracking, demand studies, segmentations and many other custom studies. Aaron also spent eight years on the client side at CBS and Sony Pictures Television, conducting program testing and using a variety of research techniques to improve the programming, scheduling and marketing of the CBS lineup as well as those of SPT‚Aos network and station partners. You can follow him on Twitter at @aaronpaq
