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Alexandra Kuzmina

Alexandra Kuzmina

Innovation Consultant at Nova @ MMR

Alexandra Kuzmina is an award-winning, MRS qualified mixed methods researcher, a futurist and early adopter of new technology. In her current role as an Innovation Consultant at the tech innovation team NOVA at MMR Research Worldwide, Alexandra explores and road-tests new technology, software, hardware, techniques, and methodologies to ensure that they deliver value by making insights better, quicker, or cheaper.

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Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
The Prompt

Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research

Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...

June 6, 2023

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