The Directions Group vs Touchstone Research, Inc.

The Directions Group
The Directions Group

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Touchstone Research, Inc.
Touchstone Research, Inc.

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Company details

Description

A strategic insights firm helping businesses grow, innovate, and differentiate, through integrated intelligence.


Experts in Integrated Intelligence: We connect the dots across human understanding, business insights, and foresight and planning to

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Full Service

Top benefits

  • Increased Brand Loyalty

  • Differentiation

  • Growth & Innovation

  • Market Dynamics

  • Optimal Market Positioning

  • Youth, Gen Z & Family Experts

  • In-House Recruitment & Vetting

  • Proprietary Research Tech

  • SOC 2 cert & COPPA compliant

  • Global Research, 60+ Markets

Location

Cincinnati, Ohio, United States

New Haven, Connecticut, United States

Market Research Specialties

  • Market Segmentation

  • Brand Positioning Research

  • Brand Equity Research

  • International Market Research with Consumers

  • Price & Pricing Research

  • Full Service Market Research

  • Insight Communities (MROC)

  • Recruiting for Focus Groups

  • Market Research with Children

  • Market Research with Teenagers & Youth

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

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    5

    Based on 6 ratings

    See details

    Images

    The Directions Group

    Directions Inc Headquarters

    The Directions Group

    Top Workplace 2023 Award

    The Directions Group

    Company Meeting 2023

    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Recognition

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    Recommended by Clients [2026]

    Recommended by Clients [2026]