Touchstone Research, Inc. vs decision point

Touchstone Research, Inc.
Touchstone Research, Inc.

Visit website

decision point
decision point

Visit website

Company details

Description

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

Type of company

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Consulting

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Youth, Gen Z & Family Experts

  • In-House Recruitment & Vetting

  • Proprietary Research Tech

  • SOC 2 cert & COPPA compliant

  • Global Research, 60+ Markets

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

Location

New Haven, Connecticut, United States

Madison, Wisconsin, United States

Market Research Specialties

  • Full Service Market Research

  • Insight Communities (MROC)

  • Online Surveys

  • Recruiting for Focus Groups

  • Market Research with Children

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Conversational Surveys
  • Custom dashboards
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Multisource data integration
  • Normative database
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Collaboration & workflow
  • Competitive Insights
  • Conversational Surveys
  • Custom dashboards
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Multisource data integration
  • Normative database
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Research repository
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 6 ratings

    See details

    5

    Based on 3 ratings

    See details

    Images

    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.

    decision point

    decision point

    decision point

    Recognition

    Recommended by Clients [2026]

    Recommended by Clients [2026]

    ---