Spark Sensory AI vs Material
Company details
Description
Consumer Research, Sensory Science and Decision Intelligence
Spark Sensory AI is a consumer research and decision intelligence company helping organizations understand not just what people do, but why they choose, what they may choose next, and how to design products, brand
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Quantitative Research
International
Full Service
Qualitative Research
Quantitative Research
Top benefits
Consumer + Sensory Expertise
Cultural Intelligence
Research to Intelligence
Proprietary AI Solutions
Human Insight + AI Speed
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
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New York, New York, United States
Market Research Specialties
Taste Tests & Sensory Tests
Sensory Research
Semiotics Research and Analysis
Consumer Market Research
Product Testing
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
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