Conifer Research vs Affectiva Inc.
Company details
Description
Conifer brings practical insight to companies that wish to change and innovate. Through an ethnographic approach to research, we help our clients understand the everyday lives and experiences of the people they hope to engage. Our research solutions are fully custom, human-centered and we deliver
Affectiva Media Analytics is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009, pioneering Facial Coding AI. Acquired by Smart Eye in 2021, Affectiva has merged with iMotions as of 202
Type of company
Full Service
Qualitative Research
Quantitative Research
Software & Technology
Quantitative Research
Qualitative Research
Top benefits
High Quality Deliverables
Quant, Qual & Design
Custom, Creative Approach
Mixed Methods
Behavioral Research
Ethical AI-based approach
Robust & diverse database
100K+ videos tested
Normative benchmarks
Seamless integration
Location
Chicago, Illinois, United States
Boston, Massachusetts, United States
Market Research Specialties
Ethnography
Shopper Journey Mapping
Market Segmentation
Business-to-Business Research
Consumer Market Research
Facial Coding & Analysis
Advertising Effectiveness Research
Emotional Measurement
Movies / Streaming / TV Market Research
Neuromarketing
Features and attributes
Images
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