The Sound

A premium champagne brand came to us to understand the luxury mindset of prestige drinkers, and the role of premium alcohol in their lives, to inspire a strategic platform for communications. In the evolving world of luxury (and alcohol), our client needed to not only understand who the prestige drinker was, but also how they defined and engaged with luxury overall... including premium bubbles. We also explored how different environments (e.g. clubs, fine dining, and home) impacted their drink of choice, as well as key strengths and barriers of the brand.

A major retailer saw an opportunity to expand its customer base by targeting urban markets. But… their current retail format was designed with the needs, wants, and preferences of a more suburban crowd. To this end, the retailer needed to understand the broader landscape for urban dwellers in order to inform the design of a new urban retail format.

A popular dating platform group came to us wanting to better understand how the LGBTQ+ community navigates love and friendship. Not a small question, but right in our wheelhouse. More specifically, they wanted to explore the lived experience of daters in this community, the role dating platforms play in their lives, and the perceptions daters have about the various platforms. Armed with new insights and a deeper understanding of the LGBTQ+ community, our client hoped to develop a safe and inclusive community for ALL romantic endeavors.

Our client, a leading audio brand, had recently completed a large quantitative segmentation study, exploring attitudes and usage behaviors of online music listeners. While the segmentation was great, a more nuanced understanding was needed to push the work forward.