Electric Twin

Electric Twin is a synthetic audience platform for marketing, insight and product teams. It builds a synthetic audience from an organisation's own customer data, combined with large language models and social science research, so a team can ask a question and get an answer that responds like their real customers, in seconds rather than weeks.

1. Marketing - Validate messaging and creative concepts
2. Product -Test initial concepts to validate your roadmap
3. Insights & Research - Run research on demand, not once a quarter
4. Brand & Strategy - Understand what your audience cares about, and why

We build your audience that reflects your real customer segments using your existing research data. Every audience is tested against real survey data before it goes live.

You ask the questions by typing them directly into the platform. No survey design, no panel recruitment, no waiting. Research-quality insights in seconds. You can also drill into any answer with follow up questions until you have what you need.

Know Your Audience: Go beyond the last research cycle. Ask your synthetic audience about motivations, trade-offs, and what would actually change their mind

Test Concepts + Ideas: Run new products, services, or features past your target audience before you launch. Get reactions in seconds, not weeks

Validate Messaging + Creative: Test multiple copy or campaign variants simultaneously. Find out which version performs - before it goes to a real audience

Ask Everything: Every concept, every segment, every follow-up - without worrying about the cost or wait

Understand the Why: Move past what people do. Find out why they do it, what they'd trade off, and what it would take to change their behaviour

Not only are we backed by some of the world's best investors, our clients include world-leading companies in media, fintech, retail, and beyond.