Toy brand doubles down to lift brand equity 33%

A leading toy brand faced declining sales and launched a massive TV and digital campaign to reverse the trend.

The campaign’s goal was to boost both sales and brand equity performance.​ The brand couldn’t wait six months to measure the impact of the campaign, they needed to know how to invest or adapt now. They subscribed to Brand Pulse for rapid measurement of the campaign’s effect on brand equity health.​

Using i‑Genie.ai’s Brand Pulse, they were able to immediately quantify the campaign's impact on brand equity, revealing a 33% uplift. The analysis broke down overall impact into specific equity drivers, including Price, Superiority, Trust, Loyalty, and more. The insights showed that the campaign most strongly influenced Advocacy and Affinity, driving a significant increase in the Brand Pulse Score. Armed with these rapid insights, the brand refined its messaging, updated creative, and reallocated spend in time to impact the campaign.