Hair care giant uses BP to boost brand equity 8.3%

The hair care market is fierce, with giants holding strong and disruptors rising. A leading FMCG brand faced stagnating performance and needed a fast, actionable turnaround.

With limited budget and time, traditional surveys were not an option. They needed deeper, action-driven insights beyond a normal survey.

i‑Genie.ai’s Brand Pulse, a near real‑time brand equity tracking solution, analyzed the drivers of brand equity and delivered actionable recommendations. It identified Buzz as a key weakness and recommended a buzz driving marketing campaign to generate excitement and rebuild consumer confidence.

Within three months the brand reversed the downward trend and raised brand equity by 8.3%.