Multinational hair care brand launches best-selling product with CX Bench​

The hair care market is fierce, with giants holding strong and disruptors rising.​ New SKUs are launching at higher velocities, targeting unmet needs in the market and challenging incumbents.​ A leading FMCG brand wanted to understand how they can boost sales in their retailer channels with improved marketing and better targeted products via increased understanding of customer needs.​ With so many SKUs across so many retailers, surveys and focus groups couldn’t provide the detailed visibility they needed.​

The brand leveraged i-Genie.ai’s CX Bench, which uses AI to analyze customer experience across every SKU in the market. It pinpointed the key drivers of poor CX, uncovered unmet customer needs, and enabled the brand to diagnose product experience issues and take targeted corrective action.

The brand launched a new top performing product with 4.7★ vs. 4.4 avg​ with no 1★ or 2★ reviews​.