Exploring Sensitive Skin Care

Finding the right skincare product is a costly game of trial and error, leaving many women with sensitive skin frustrated, enflamed, or otherwise unfulfilled. Our client, an international skincare brand, sought to deepen their understanding of how their brand story and products align with women’s needs, as they looked to formally launch in the US market.

We spoke with American women between the ages of 25 and 44, to gain a deep understanding of their unique skin care needs and current skin care behaviors and practices. We also assessed current awareness of the brand’s products and their reactions to a variety of brand assets. Finally, we tested 3 potential pieces of creative, to understand which positioning was most resonant with women.

Our collaborative research generated a concise, topline report that offered a high level understanding of North American skin care U&A, as well as clear guardrails and guidelines regarding brand assets, all in service of maximizing our client’s opportunity for acquisition and growth.