Exploring Creative Platforms

Our client, a leading snack brand, sought a clear illumination of the key areas of connection and relevance that drive shifts in brand perception and engagement.

We screened and facilitated 6, pre-tasked, 2-hr virtual discussion groups with childless adults and parents, brand lovers, lapsed users, and competitive brand lovers to pull apart unique motivations and category associations. We evaluated their reactions to creative ideas based on the following key metrics: relevance, uniqueness, tonality, brand fit & credibility, and brand impact.

Our topline report illustrated concise guidelines and guardrails for how to optimize each creative platform to its fullest potential with actionable recommendations for further development.