Packaging decisions are often made in seconds, especially in low-attention categories where shoppers rely more on visual cues than detailed messaging. That creates a disconnect between what brands want to communicate and what consumers actually notice in the moment.

In this session, Dr. Scholl's and EyeSee share how behavioral research was used to optimize packaging in a category where purchase decisions happen quickly. Combining click tracking, survey data, and predictive eye tracking, the study examined which packaging elements attracted attention first, shaped perception, and drove purchase intent.

At the center of the discussion is a broader question many brands are facing: are packaging decisions being driven by what consumers say, or by what they actually do? This webinar explores how behavioral signals can help teams build clearer visual hierarchy, reduce unnecessary noise, and design packaging that performs more effectively in real purchase environments.

What You’ll Learn:

• Which packaging elements drive early visibility, and which are often ignored
• Ways to use behavioral data to strengthen packaging decisions beyond stated feedback
• How clearer visual hierarchy and optimized claims can improve purchase impact