Research in an Age of AI and Polarization: Findings from the 2026 Midterm Election Polling Report

Consumer opinions are becoming more difficult to measure. Growing polarization, shifting media habits, economic uncertainty, and concerns about AI-generated misinformation are changing how people engage with surveys and how researchers can confidently interpret the data they collect.

In this webinar, Cint and Marist Poll will use findings from Cint’s 2026 Midterm Election Polling Report to examine what those changes mean for researchers. The discussion will explore how evolving voter priorities, fragmented media consumption, and declining trust are influencing respondent behavior, participation, and the methods researchers use to produce reliable data.

Attendees will also get an inside look at how one of America's leading polling organizations is adapting its methodologies to reach representative audiences, maintain data quality, and strengthen confidence in research findings. Whether you're conducting public opinion polls or consumer research, the lessons offer practical approaches for collecting data you can trust.

What You’ll Learn

• What election polling can teach researchers about measuring public opinion amid changing voter attitudes and behaviors.
• How media consumption, economic concerns, and public trust are influencing respondent behavior and research quality.
• Practical approaches for improving sampling, maintaining data quality, and building confidence in research findings.