voice of customer
Establishing a Customer-Centric Culture at your Company
9 min read
When is the right time to establish a customer experience – or voice of customer – program for your company? I advocate for immediate action in this s...
Scott Downing
Global Employee and Customer Experience Strategist
Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
3 min read
Listening to voice of customer and employee empowered Experian Health.
Experian Health
How to Create a Success Framework for Your Employee Experience
6 min read
Success Framework challenges an organization to think about EX.
Stacy Bolger
Vice President, Global Employee Experience at InMoment
Wave 4 Of The Insight Innovation Competition Is Live!
6 min read
Wave 4 Of The Insight Innovation Competition Is Live! Have an idea that helps brands better understand consumers? This is your chance to make a differ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
#IIeX: Frugal by Necessity or by Choice
4 min read
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
Jeffrey Henning
Chief Research Officer at Researchscape
#ARFAM8 : Marketing ROI – The $200bn Opportunity
2 min read
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group
#reThink13: Rage Globally, Shop Locally
4 min read
Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy
Tom Ewing
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?
2 min read
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
Ari Popper
Market Research in the Mobile World
14 min read
Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.
Research World
The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage
3 min read
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Scaling The Experience Ladder
3 min read
I just had a great research conversation with my car dealer. Shortly after I took my vehicle in for service, I got a customer satisfaction questionnai...
Ron Sellers