Archive: virtual reality

Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...

Explore why Virtual Reality is seen as a failure by the general public and the potential it could hold as a tool for market research analysis.

Nearly everyone will agree that business conducted in person is far more effective than via email or even the phone. In the past, technological limita...

When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think o...

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Four trends for 2022 in mobile marketing and how to succeed in them.

Discussing iMotions’s acquisition and nonconscious measurement tech.

Addressing the need to do more, with less.

Learn how consumers are engaging with products through AR and VR.

Healthcare has always been at the forefront of technological development, and now is no exception.

The importance of design in virtual and augmented reality.

How tech can empower patients and meet Canada’s healthcare challenges

Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

Find out what one of the industry’s leaders view for the future holds in this interview.

The key topics from the SXSW Interactive Festival provided signals for how we can approach reaching audiences in innovative ways.

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Annie Pettit provides her take on the highlights of last week’s IIeX Europe event.

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.

Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.

Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?

Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.

For 30+ years VR’s been a tech on the verge of being “the next big thing”, but it seems like the tipping point has been reached.

Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.

The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.

Although there was much that stood out at TMRE, one thing rose above others: Virtual Reality, courtesy of Lieberman Research Worldwide.

Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation.