Archive: single source measurement
Consumer Behavior
#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
David Brudenell
Managing Director at Eclipx Group
Consumer Behavior
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
David Brudenell
Managing Director at Eclipx Group
Customer Experience (CX)
#ARFAM8 : Marketing ROI – The $200bn Opportunity
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group