research communities
The Power of Purpose: How Charitable Giving Strengthens the Insights Community
3 min read
Esomar Congress 2025 reminded us that impact isn’t just data—charitable giving and community leadership are reshaping the insights industry.
Ed Keller
Executive Director at Market Research Institute International (MRII)
Karen Lynch
Chief Programming Officer at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
What Are The Consumer and Societal Reactions Towards Electric Vehicles?
9 min read
Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.
Alex Bryson
Content Marketing Lead at Pulsar
Communities Are Simply Conversations
3 min read
Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.
Stephen Thompson
Even Now, In The DIY Era, Communities Still Need to be Managed
3 min read
It’s still important to stay close to our communities and provide the kind of management and support clients need.
Julie Paul
Senior Vice President - Digital Services at Toluna Group
How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community
4 min read
The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.
Jonathan Price
Are The Days Of Online Research Panels Truly Numbered?
5 min read
Panels today are less responsive and respondents do not remain in panels as long.
Frank Kelly
Senior Vice President Global Marketing & Strategy at Lightspeed GMI
My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment
7 min read
Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
80% Of Your Research Should Be With Your Customers
5 min read
For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Crowdsourcing: Utilizing The Power Of The Many In Research
2 min read
Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
Social Media Week Big Take-Away: Context
5 min read
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
Kate Davids
Marketing Intelligence Strategy Manager at First Republic Bank
Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText
4 min read
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Improving Upon EFM Tools
7 min read
How can we improve on the undoubted utility of EFM tools while at the same time better harnessing social media?
Gavin Winter
President & Principal Consultant at Customer Code Consulting Inc
Waleed Al-Atraqchi of Affinnova
10 min read
Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Interview with Julie Wittes Schlack of Communispace
18 min read
In this interview we discuss the role of MROCs in MR, other methods being integrated into the community model, and the future of research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Esomar 3D and the Fourth Digital Dimension
3 min read
Not only is engaging with fellow market researchers on twitter fun – it can also be a rewarding and learning experience. While I agree with Reg Baker’...
Dan Kvistbo
Director - Research & Development at Norstat
ESOMAR Gets It Right At Digital Dimensions Conference
5 min read
Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research b...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!
3 min read
Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
When will Online Panel Providers Pitch Directly to Clients?
2 min read
An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years.
Edward Appleton
Director Global Marketing at Happy Thinking People
The Limiting Adjective of “Marketing” Research
6 min read
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being margina...
Kevin Lonnie
Founder & CEO at KL Communications Inc
The Disinhibition Effect
2 min read
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...
Kerry Hecht
Founder and CEO at 10k Humans
Sentient’s 2011 Marketing Trends And Economic Predictions
3 min read
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Sentient Insight
MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)
2 min read
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...
Robert Moran
Culture and Trends Symposium (TMRE post #2)
2 min read
by Robert Moran, Strategy One Here in San Diego at The Market Research Event there are five (5) symposia today and one is on “Culture & Trends.” I’m p...
Robert Moran
Crowdsourcing…Counterintuitive?
3 min read
The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...
Kevin Lonnie
Founder & CEO at KL Communications Inc