radio
Consumer Behavior
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
2 min read
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
David Brudenell
Managing Director at Eclipx Group
#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing
1 min read
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
David Brudenell
Managing Director at Eclipx Group
Customer Experience (CX)
#ARFAM8 : Marketing ROI – The $200bn Opportunity
2 min read
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group