Archive: product development

Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...

Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...

In-home product testing: Shape new products from home, enhance features, and influence design with genuine user feedback. Empower consumer-driven inno...

Consumer research can help brands navigate supply chain shortages.

Tech can help us achieve consumer and customer centricity in insights.

Key learnings from previous uncertain times to help your brand.

The recent Spotify controversy created a window of opportunity.

Gaining insight into the changing behaviors of beer & spirit shoppers.

High-growth market research tech startup learned important practices.

Lean Startup what is it, why it’s relevant to you, and its advantages.

Unknown product descriptors have an effect on price and appeal.

Insights success at the top children’s educational toy company.

It takes a lot of iterations, both private and public, to get a product to its current state.

Innovate your research with 4 design as strategy principles.

Product testing during COVID is possible with these must-know steps.

Is your new product set up for success post-launch?

How a major jet manufacturer utilized biometrics for safety.

Using an analytical framework to prepare for a product launch.

How to prevent the failure of new products in the B2B market.

How the Nestlé team implemented an agile, sprint-based approach for innovation.

Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk.

When research yields problems and highlights issues that need fixing, don’t run from them.

Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book

Zappi enabled Keurig to release new products based on winning, customer-centric ideas

Kantar drives sales lift for Vistar Media’s new product line

Empowering orgs to design better consumer products by integrating internal and external perspectives

As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.

CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.

Achieving sustainable growth and agile innovation in product innovation

Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach

Shifting the AI narrative to focus on its practical effects used today

Concept exploratory study & in-home use test for a successful Ricola product launch

Innovative quantitative survey approach used in Lifetime Products’ product development

Early-stage consumer insights to quickly guide Nestlé’s product development

Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.

Ten key product testing insights that can help put your product launch on-track for short-term adoption and long-term profitability.

Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.

Layering in implicit associations is key to good product research.

In regard to value and functionality: What does it do and what’s it worth to consumers? We recommend concept testing early and often.

Kevin Lonnie shares his four tips towards successful customer co-creation.

The best option for successful product ideation lies in customer co-creation and not crowdsourcing.

How we can change while not selling out the principles that should drive market research. Five tips for coming up with new solutions.

A few ideas to bring to your next customer co-creation challenge, inspired by television game shows.

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

An innovation funnel is a common model used to manage the new product development process. What are the key parts of an innovation funnel?