product development
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Partner Content
Why Market Research Risks Losing Its Seat at the Decision-Making Table
5 min read
Cint’s Phil Ahad warns that brands are bypassing research due to speed, cost, and quality. Can the insights industry evolve fast enough?
Phil Ahad
Managing Director, Data at Cint
Partner Content
How to Build Confidence into Every Product Launch (& Relaunch)
6 min read
Great products start with real consumer insight. Learn why product research is essential to reduce failure, waste, and costly missteps.
Dana Kim
Founder & CEO at Highlight
Reimagining Product Testing with AI & Synthetic Data
6 min read
Explore AI and next-gen tools transforming product and concept testing. See live demos and learn how teams move faster from ideas to evidence.
Ashley Shedlock
Content Producer at Greenbook
Yana Welinder on AI-Driven Product Development and Acquisition
Yana Welinder joins the CEO Series to explore Craftful’s rise, Amplitude’s acquisition, and how AI i...
Inside the Experience: How User Research Tech Connects Teams to the Moments That Matter Most
6 min read
Explore how modern user research platforms uncover authentic experiences, build team alignment, and streamline product development.
Ashley Shedlock
Content Producer at Greenbook
Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
4 min read
Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive suc...
Erin Russeck
Chief Research Officer at AMC Global
When Algorithms Make the Purchase: Marketing's AI Turning Point
Karen and Lenny explore how AI is reshaping marketing tech, product development, and consumer decisi...
How to Use Market Research Surveys for New Product Development
7 min read
Learn how to design, conduct, and analyze market research surveys to guide product development with proven methods, best practices, and real examples.
Ashley Shedlock
Content Producer at Greenbook
Driving Innovation: Lessons from Reckitt
4 min read
Discover how innovation drives marketing research with insights from experts on identifying, testing, and implementing consumer-centric solutions for ...
Gregg Archibald
Managing Partner at Gen2 Advisors
What is Product Market Fit and How it Impacts User Experience Design
6 min read
Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...
Taher Batterywala
SEO and Growth Content Marketer at Ranking Bell
What is In-Home Product Testing?
8 min read
In-home product testing: Shape new products from home, enhance features, and influence design with genuine user feedback. Empower consumer-driven inno...
Ashley Shedlock
Content Producer at Greenbook
Karen Lynch
Chief Programming Officer at Greenbook
Supply Chain Blues: How Consumer Research Helps Navigate Shortages
4 min read
Consumer research can help brands navigate supply chain shortages.
Greg Stucky
InsightsNow at Chief Research Officer
Human Centricity is Key to Customer Centricity
4 min read
Tech can help us achieve consumer and customer centricity in insights.
Thor Olof Philogène
CEO & Founder at Stravito
Six Brand Strategies During Economic Uncertainty
6 min read
Key learnings from previous uncertain times to help your brand.
Mohammed Bellamine
Director of Customer Experience at Perksy
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Spotify Fallout Teaches Us a Lesson on the Voice of the Customer
4 min read
The recent Spotify controversy created a window of opportunity.
Simone Somekh
Marketing Communications Manager at Revuze
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business
4 min read
Gaining insight into the changing behaviors of beer & spirit shoppers.
Reach3 Insights
at Reach3
10 Things We Learned While Building an Agile Research Platform
6 min read
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO at Highlight
How the Lean Startup Can Help You Reduce the Risk in Innovation (Part Two)
3 min read
Lean Startup what is it, why it’s relevant to you, and its advantages.
Emma Galvin
Creative Designer at Northstar Research
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
4 min read
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
Aligning Department and Organizational Goals with LeapFrog/VTech
20+ min read
Insights success at the top children’s educational toy company.
Gregg Archibald
Managing Partner at Gen2 Advisors
Iteration is Invisible
2 min read
It takes a lot of iterations, both private and public, to get a product to its current state.
Nis Frome
Co-Founder & VP of Product at Feedback Loop
Design as a Strategy (Part 3)
3 min read
Innovate your research with 4 design as strategy principles.
Emma Galvin
Creative Designer at Northstar Research
The Five Clear Steps to Successful Product Testing Right Now
8 min read
Product testing during COVID is possible with these must-know steps.
Rebecca West
‘Build It and They Will Come’. No, They Won’t.
4 min read
Is your new product set up for success post-launch?
Amanda Pizarek
Director of Research - Americas at Watch Me Think
Improving Flight Safety and Jet Orders with SurveyGizmo
2 min read
How a major jet manufacturer utilized biometrics for safety.
David Roberts
CEO at SurveyGizmo
Getting the Innovation Equation Right
3 min read
Using an analytical framework to prepare for a product launch.
Julie Dellert
Vice President of Product Leadership at Nielsen BASES
9 Ways to Utilize Research in B2B Product Launches
7 min read
How to prevent the failure of new products in the B2B market.
Alan Hale
President at Consight Marketing Group, LLC
Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success
5 min read
How the Nestlé team implemented an agile, sprint-based approach for innovation.
Cassandra McNeill
Senior Manager of Content Marketing at GutCheck
Is the Experience Frontier the New Innovation Frontier?
6 min read
Re-focusing on experience innovation, rather than product innovation may seem daunting at first, but it is well worth the risk.
Greg Heist
Chief Innovation Officer at Gongos
How to Avoid “Your Baby is Ugly” Syndrome
3 min read
When research yields problems and highlights issues that need fixing, don’t run from them.
Aihui Ong
SVP of Tech at SnackNation
A Conversation with Stan Sthanunathan of Unilever on His New Book
8 min read
Stan Sthanunathan of Unilever sits down with Larry Friedman to share about his new book
Stan Sthanunathan
Beans To Brew: How Keurig Used Zappi to Add Value, Break Down Barriers, and Improve Their Bottom Line
3 min read
Zappi enabled Keurig to release new products based on winning, customer-centric ideas
Stephen Phillips
Activating “Germ Hubs” to Drive Brand and Sales Growth
3 min read
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
Design Thinking Isn’t B.S. (But the Way We Think About It Is)
5 min read
Empowering orgs to design better consumer products by integrating internal and external perspectives
Greg Heist
Chief Innovation Officer at Gongos
How Insights Teams Can Help Drive Business Agility
4 min read
As orgs move toward operating in agile mode, insights teams must adapt to prove the value they add to initiatives around strategic agility.
Steve Hansen
How Agile Development Can Help Build a Better Paper Towel
4 min read
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.
Jay Rampuria
EVP, Global Business & Corporate Development at Toluna
Successful Product Innovation Leverages New Agile Research Approaches
3 min read
Achieving sustainable growth and agile innovation in product innovation
Karen Lynch
Chief Programming Officer at Greenbook
Product Usage Insights with AI
4 min read
Testing product prototypes and understanding consumer behaviour with an objective, data-backed approach
Kushank Poddar
Head of Business at Karna AI
Step 4 of a 12 Step Recovery Program for AI Narratives
6 min read
Shifting the AI narrative to focus on its practical effects used today
Frank Schneider
CEO at Speakeasy AI
How Ricola Accelerated Concept Development for Successful Product Launch
3 min read
Concept exploratory study & in-home use test for a successful Ricola product launch
Carol Fitzgerald
President & CEO at BuzzBack
Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer
3 min read
Innovative quantitative survey approach used in Lifetime Products’ product development
Megan Peitz
How Nestlé Used Agile Research to Achieve a Higher Concept Success Rate
3 min read
Early-stage consumer insights to quickly guide Nestlé’s product development
Matt Warta
Purpose Built Innovation: Aligning Product to Need
9 min read
Most innovation efforts start with trying to solve a problem but forget to stay focused on the purpose: addressing a need.
Laura Livers
Chief Executive Officer at Focus Pointe Global
10 Key Product Testing Market Research Insights
2 min read
Ten key product testing insights that can help put your product launch on-track for short-term adoption and long-term profitability.
Colson Steber
Trends in Insights from Research with Moms
7 min read
Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this consumer force.
The GutCheck