Archive: predictive analytics

Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...

Learn how to implement predictive analytics in market research to forecast trends. Gain valuable insights for decision-making and uncover growth oppor...

As the world of market research moves forward, we leave what we have known as tracking research behind.

The model-based approach helps to understand drivers of human behavior.

Is a two-speed market research strategy the key to unleashing our potential?

Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...

Unlock the power of predictive analytics for your business.

How to truly utilize AI and machine learning.

Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.

Bringing a predictable outcome to big decisions

Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal

Fusing predictive analytics with market research to offer cogent, compelling conclusions

Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

We suggest that Big Data will enhance the reach of the survey research industry, not replace it.

Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...

The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...