politics
Karen Lynch
Chief Programming Officer at Greenbook
The Venezuelan Elections And Its Implications
3 min read
Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...
Kerry Hecht
Founder and CEO at 10k Humans
Desirée Rogers Executive Insights
17 min read
Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.
Rudly Raphael
CEO/Founder at Eyes4Research
The Troubling Legacy of the 2020 Election Polls
5 min read
Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?
Terry G.
Partners at Customer Experience Partners, LLC.
Why Capability Trumps Character for Supporters of the US President
3 min read
What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.
Tim Bock
What’s in Store for International Research?
4 min read
An American residing in Britain shares their thoughts on the state of market research in the UK.
Julie Aebersold
Sentiment Analysis is Simple (a Trump’s Tweets Example)
3 min read
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Chris Facer
Facts Remain Stubborn Things
2 min read
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Kevin Lonnie
Founder & CEO at KL Communications Inc
How I Beat The Pundits and Predicted A Trump Presidency
4 min read
Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?
Allan Fromen
Trump Ads Won the Election (and what marketers and advertisers can learn from it)
5 min read
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Sharon Dexter
Project / IT Manager at Greenbook
What’s Really Wrong With Polling?
6 min read
Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?
Tom H.C.
Who Are You Voting Against?
4 min read
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
Tom H.C.
Cat Polling To Replace Traditional Political Polling
2 min read
Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.
Brian Singh
Founder & Managing Director at Zinc Tank Inc
What Wisdom Of What Crowds?
4 min read
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Neil Seeman
Cartograms: A Visualization Technique for Researchers
2 min read
As market researchers seek out better visualization techniques, it is worth investigating the cartogram.
Jeffrey Henning
Chief Research Officer at Researchscape
Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis
9 min read
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.
Malcolm De