Archive: politics

Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

Desirée Rogers shares the challenges facing Black-owned businesses and her approach to becoming an effective leader.

Why did the U.S. election pollsters get it wrong again? Can political polling learn from the past?

What do supporters of Donald Trump value in a President? Tim Bock breaks down the data.

An American residing in Britain shares their thoughts on the state of market research in the UK.

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.

Allan Fromen predicted a Trump presidency and out-forecasted all the experts. Or did he?

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Whatever your politics, we think you’ll agree that Tuesday’s election results were stunning. What can we learn from that?

Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?

Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.

People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.

As market researchers seek out better visualization techniques, it is worth investigating the cartogram.

Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.