Archive: participant engagement

Should qualitative moderators share personal info? Explore how balancing disclosures fosters empathy while avoiding bias to ensure genuine research in...

Explore AI's impact on market research and discuss the need to examine participant experience, survey design, and data quality for better insights.

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Ten survey questions that can improve survey engagement or spoil it.

Identifying the key trends and current challenges in the MR industry.

Discussing how to find the right respondents for your market research.

In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.

Success Framework challenges an organization to think about EX.

Three keys to simplifying the process and making your virtual research experience better.