latin america
What's Broken in Hispanic/Latino Research and What It's Costing Brands
9 min read
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what th...
Marta Villanueva
President and Founder at NuThinking, Inc.
The Greenbook Podcast
Future of Insights in Latin America with Visa’s Paula Guarín
From e-commerce to AI agents, Visa’s Paula Guarín reveals the trends shaping Latin American consumer behavior and insights.
Karen Lynch
Chief Programming Officer at Greenbook
Latin American Protagonism in the Energy Transition: Get to Know the Numbers and the Initiatives
6 min read
Clean energy in LATAM is shifting consumer choices and trust while opening new paths for growth. Learn what’s working and where investment matters.
Elis Freire
Reporter at Jornal Correio
An Opportunity in the Middle of the Living Room: the Adoption of CTV in Brazil
5 min read
Connected TV is a reality. Understand how this affects the advertising market and which variables place Brazil as a leader of consumption in Latin Ame...
Elis Freire
Reporter at Jornal Correio
What You Should Know About the Culture of Female Entrepreneurship in Latin America
4 min read
Female entrepreneurship in LATAM is rising. Explore socioeconomic drivers, growth trends, challenges, and Brazil’s role as a leader in tech and startu...
Elis Freire
Reporter at Jornal Correio
Digital Nomads and Expats: Influencing Housing and Hospitality in Latin America
5 min read
Latin America is attracting remote workers from the Global North, reshaping housing and hospitality. Discover the impact of this growing consumer grou...
Ashleigh Purcell
Chief of Staff at 10k Humans
How Conscious Festivals Are Transforming Culture Through Sustainability in LATAM
4 min read
Conscious festivals in LATAM like Buena Vibra and Envision blend music, culture, and sustainability to spark impact and elevate local voices.
Melody Sciumbata
Between Respect and Representation in the Latin American Market
5 min read
Authenticity drives impact. El Eternauta shows how cultural respect and memory can help brands build trust and relevance in Latin America and beyond.
Melody Sciumbata
How A Niche Argentine Comic Became Netflix's Newest Success
4 min read
Explore how Netflix’s El Eternauta taps into Argentine identity and history to influence global streaming trends and engage Latin American audiences.
Melody Sciumbata
Empowering the Future: A Conversation with Anne-Sophie Damelincourt, President of ESOMAR
Anne-Sophie Damelincourt shares how LATAM researchers can engage globally and why she champions the ...
Back to Tape: Why the Cassette Revival Is Thriving in Argentina’s Music Scene
4 min read
Cassettes are making a nostalgic comeback in Argentina’s indie and punk scenes—offering artists and fans a tangible, emotional connection to music.
Melody Sciumbata
Why Paying in Installments Matters in LATAM
4 min read
Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Why Latin American Consumers Trust WhatsApp More Than Corporate Emails
4 min read
Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How Business Migration Is Reshaping the Americas
4 min read
Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz
5 min read
Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Christmas in LATAM: What Marketers Should Know
5 min read
Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Powering Up: The Impact of EV Factory Openings on Brazil's Development
7 min read
Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
The Greenbook Podcast
IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights
Recap IIEX LATAM, exploring insights industry growth in Latin America, AI’s role, and the value of innovation, cultural understanding, and global coll...
Karen Lynch
Chief Programming Officer at Greenbook
A Brief Retrospective: IIEX LATAM 2024
5 min read
Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
The Thrifting Revolution in Brazil
5 min read
Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How Influencers Connect with Audiences in Latin America
5 min read
Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
The Venezuelan Elections And Its Implications
3 min read
Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...
Kerry Hecht
Founder and CEO at 10k Humans
Stop Referring to Latin American Countries as "Developing Nations"
5 min read
Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Your Favorite AI Software Is Giving You Biased Content About Latin America
5 min read
Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Navigating Salvador's Transportation Landscape
4 min read
Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...
Marília Côrtes dos Anjos Monteiro
Sr. Project Assistant at 10k Humans
The Evolution of Tourism in El Salvador: Strategies, Challenges, and Economic Impact
4 min read
Uncover the reasons behind the surge in tourism in El Salvador, explore the implemented strategies, and understand the broader economic impacts of thi...
Gamevolution: Unleashing the Digital Gaming Revolution in Latin America
4 min read
Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.
How Uber Is Using Motorcycles To Navigate Across LATAM
6 min read
Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Latin American Cities Are Finding Innovative Recycling Solutions
4 min read
Discover how Latin America is transitioning towards a more resource-efficient region. Explore emerging solutions and investment opportunities in this ...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Latin America: Embracing Globalization and Technology for a Brighter Future
4 min read
Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...
Alfredo Rivera
Senior Project Assistant and Training Support at 10K Humans
Market Dynamics Surrounding Medical Tourism in Latin America
4 min read
Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.
The Nefarious World of WhatsApp Scams
5 min read
Stay informed about the challenges and opportunities of using WhatsApp for social and business interactions in LATAM.
David Lovo
Project Manager at 10K Humans
El Salvador's Bitcoin Journey: Tracing the Impact of Cryptocurrency as Legal Tender
6 min read
Stay ahead in El Salvador's evolving political landscape and discover innovative solutions for economic challenges on our website.
What Makes a Fashion Trend? Music, Social Media, and LATAM
5 min read
Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...
Joana Wiering
Project Assistant at 10K Humans
The Ties Between Countries In Latin America
6 min read
Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social obje...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Pink Money: Why You Should Advertise to LGBTQ+ People in LATAM
7 min read
Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Travel In LATAM: A Look at the Current Travel Behaviors of Latin Americans
5 min read
Latin Americans, like other global travelers, explore the world for a variety of reasons. Let's explore some of their travel motivations and behaviors...
The Changing Landscape of Digital Payments in LATAM
6 min read
As e-payments continue to reshape LATAM’s financial landscape, companies need to stay familiar with the most relevant platforms and tools that emerge....
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Landless Movement's Role in Latin American Agribusiness
5 min read
Brazil's Landless Workers' Movement is a major producer of pesticide-free produce, exporting to global markets. With a history of social conflict, thi...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Latin America in the Age of AI: Embracing Innovation with Paolo Miscia
6 min read
To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Top 3 Reasons NOT to Miss the QRCA LATAM Virtual Conference this Month!
5 min read
The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...
Natalia Infante
Cross-Cultural Researcher at Hola Insights
Focus On LATAM: A Sneak Peek of What’s to Come
5 min read
Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
A Look at AI in LATAM Through the Eyes of an Industry Expert
7 min read
Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...
Interview with Hipólito Murillo from Axios Intelligence: The Market Research Landscape in El Salvador
7 min read
Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Interview with Rafa Cespedes: 30 Years of Market Research in Latin America
7 min read
Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
Who is MR-LATAM? Highlighting Voices in Latin American Market Research
5 min read
When trying to understand market research in a specific region, it’s important to talk to the people actually doing the research on a local level. Som...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Interview With Pilar Bermudez From Gloria Alimentos Peru: Adapting to Changes in Market Research
7 min read
We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Interview With Lucia Roncancio: How Consumer Insights Help Drive Alquería
6 min read
Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...
Ellie Hecht
Head of 10k Causes and Academic Research at 10k Humans
Interview with João Calixto from OnTheGo: Creating Agile Research, The Brazilian Way
7 min read
OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...
Isabela Sangiorgi
Research Associate and Community Lead at 10k Humans
How to Increase World Cup Advertising Impact
3 min read
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar