Energizing the Insights Function in the World of Tech with Marie Van Blaricum, Google
7 min read
Google’s Marie Van Blaricum shares how to energize insights teams in fast-moving tech, drawing on experience from Unilever to Google.
Ed Keller
Executive Director at Market Research Institute International (MRII)
AI Revolution or Replacement? Critical Insights for Business Leaders
AI is reshaping mental health, market research, and branding. Explore its power, challenges, and why...
Leveraging Google Trends for Smarter Market Research and Business Growth
8 min read
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Content Producer at Greenbook
The AI Takeover, Gen Z's Impact, and the Evolution of Research
Explore market research trends: GRIT insights, SAS's Hazy acquisition, Gen Z's impact, AI tools like...
Putting the Search in Market Research: The Vital Importance of SEO to Insights
5 min read
Integrate SEO into your communications strategy from the outset.
Simon Dunn
Creative Director at Keen as Mustard Marketing
How AI is Transforming Mobile Technology
2 min read
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.
Ralf Llanasas
Using BeSci and Machine Learning To Significantly Improve Advertising Effectiveness
2 min read
How a financial institution connected with younger consumers.
Jonathan La
Senior Vice-President, Growth at Hotspex
Life After Google
5 min read
The repercussions of losing third-party cookies.
Finn Raben
Founder at Amplifi Consulting
The 2019 GRIT ‘Top 50 Most Innovative Suppliers’ List
10 min read
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies
5 min read
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
Applied Behavioural Science and Google’s Machine Learning to Create Innovative Advertising
4 min read
Case study on using applied behavioural science for Google advertising
Jonathan La
Senior Vice-President, Growth at Hotspex
Why Do Google Apps Want My Sensitive Data?
6 min read
Gmail case study on data privacy and app permissions
Michael Lieberman
Founder & President at Multivariate Solutions
The Rise of the Personal Data Economy
3 min read
Three insights into the rise of the personal data economy.
Tuomas Syrjänen
Get Ready For The Next Sea Change In Marketing
4 min read
7 ways retailers as publishers & ad networks are changing marketing.
Joel Rubinson
President at Rubinson Partners Inc
Complicated vs. Complex
4 min read
The world exists in a complex system, with everything in a constant state of change and demands hard work.
Ruben Alcaraz
Google Surveys 360: The Digital Marketer’s New Best Friend
5 min read
Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Surveys Are Still In Vogue For The Tech Giants
2 min read
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
Adriana Rocha
Founder & Chief Executive Officer at eCGlobal
Marketing Simplification Is The New Black
4 min read
Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.
Joel Rubinson
President at Rubinson Partners Inc
Friday Rewind: Google, Twitter & Facebook… Oh My!
7 min read
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Transformation Series: Paul McDonald of Google Consumer Surveys
2 min read
I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
New Y&R Study Explores The Hidden Side of Brands
2 min read
Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Google Consumer Surveys Unleashes G Force Change
8 min read
Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.
Ellen Woods
How Emerging Media Behaviors Shape The Future Of Marketing Research Practices
3 min read
A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.
Joel Rubinson
President at Rubinson Partners Inc
Is The Road To Marketing Success Paved With Good Intentions?
6 min read
Here is a crash course on intent marketing, and some important questions about this new model.
Tom Ewing
Pew Research Discusses Their Experiments With Google Consumer Surveys
4 min read
Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research & Technology: A Marriage Made in Hell?
4 min read
Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it?
Tom Ewing
Google Consumer Surveys: Friend or Foe?
8 min read
Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.
Katrina Lerman
Associate Research Director at C Space
#reThink13 : Lead Into Gold (And Back Again)
5 min read
Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis
Tom Ewing
#reThink13 : The State Of Disruption In Market Research
3 min read
Many of us are still holding stubbornly to old tools while screaming for answers to meet new challenges.
Richard Evensen
Smarter Data: Challenges And Opportunities
9 min read
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
Why (And When) We Like Google Consumer Surveys
4 min read
Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.
Dominique Romanowski
Vice President at MMR Strategy Group
Transparency In How Technology Companies Approach Market Research
3 min read
Transparency in how technology companies approach MR will be much less than you are accustomed to.
Jason Anderson
Owner at Datagame
AIMing For Research Relevance In Latin America
6 min read
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted
3 min read
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Updated! Everything You Ever Wanted To Know About Google Consumer Surveys
20+ min read
Four unique interviews with the Google Consumer Surveys team – compiled for your review.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Google Consumer Surveys and Disintermediation: A Client Perspective
5 min read
Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.
Jason Anderson
Owner at Datagame
What is Google Up To With Consumer Surveys?
3 min read
GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.
Cambiar
Guest blogger at Cambiar
Google Makes Their Market Research Play: Now What?
8 min read
The announcement that Google had launched a formal market research offering sent shock waves through the industry today.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Top 10 Retweets From The Twitter #MRX community
2 min read
“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook