Archive: google

Integrate SEO into your communications strategy from the outset.

AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.

How a financial institution connected with younger consumers.

The repercussions of losing third-party cookies.

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Case study on using applied behavioural science for Google advertising

Gmail case study on data privacy and app permissions

Three insights into the rise of the personal data economy.

7 ways retailers as publishers & ad networks are changing marketing.

The world exists in a complex system, with everything in a constant state of change and demands hard work.

Google Surveys is now Google Surveys 360 and is part of the Google Analytics 360 suite. Here’s why that matters to researchers.

If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.

Marketers need to embrace simplification and Insights teams need to learn how to bring this insight to marketers.

The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.

I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.

Are some iconic brands actually less popular than we think? According to a new study from Y&R, the answer may well be yes.

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

A three part series focusing on how each of three drivers will reshape Marketing Research practices in the coming years.

Here is a crash course on intent marketing, and some important questions about this new model.

Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.

Technology and psychology must go hand in hand as research evolves. But, can researchers be trusted with it?

Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.

Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis

Many of us are still holding stubbornly to old tools while screaming for answers to meet new challenges.

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.

Transparency in how technology companies approach MR will be much less than you are accustomed to.

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Four unique interviews with the Google Consumer Surveys team – compiled for your review.

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.