focus groups
Why Research Needs to Stress-Test Solutions, Not Just Uncover Problems
5 min read
Organizations often research problems but fail to test solutions. Discover how purposeful audience research prevents costly brand and strategy mistake...
Nicky Marks
CEO at Censuswide
Control Systems, Surveys, and Strategy: Finding Meaning from Metrics Brings Career Success
6 min read
How Jenine Sparks built a career spanning engineering and market research, driven by curiosity, rigor, and human insight.
Brian Fowler
Senior Executive Director at Insights Career Network
The Real-World Role of Focus Groups in Modern Marketing
4 min read
Why human dynamics still matter and how practitioners are evolving the method for an AI-accelerated era.
Ashley Shedlock
Content Producer at Greenbook
AI is an Opportunity. The Problem is IA—Insight Atrophy
8 min read
The danger isn’t AI, but losing insight skills. Reclaim storytelling, imagination, and intuition to keep human insight at the center.
James Forr
Head of Insights at Olson Zaltman
Online vs. In-Person Focus Groups: Which Delivers the Best Value for Your Research?
6 min read
Compare online and in-person focus group costs, trade-offs, and ROI. Learn when each delivers better insights—and how to maximize value in both format...
Ashley Shedlock
Content Producer at Greenbook
The Advantages and Limitations of Online Focus Groups: Insights from Industry Experts
6 min read
Four qualitative leaders share how to balance convenience, cost, and connection in online focus groups—and what comes next with AI and hybrid qual.
Ashley Shedlock
Content Producer at Greenbook
Beyond Focus Groups: Where the Real UX Insights Live
5 min read
Ready to break up with focus groups? From mobile ethnography to AI, discover the methods that capture the real user story.
Ashley Shedlock
Content Producer at Greenbook
Redefining the New-Age Qualitative Researcher. Curious, Experimental, Uncomfortable by Choice.
6 min read
As AI reshapes research, top Qual experts stand out through adaptability, depth, and judgment—walking with AI, not fearing it, with clarity and intent...
Jiten Madia
Founder & CEO at flowres.io
Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
AI bots now dominate web traffic—are insights still human? Explore fraud, synthetic focus groups, an...
How to Run Effective Focus Groups for Gen Z (With Real Examples)
5 min read
Learn how to design Gen Z-friendly focus groups using flexible formats, creative tools, and real examples that unlock honest, actionable insights.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
AI Agents: The Secret Weapon for Gaining Deeper Consumer Insights
6 min read
Discover how AI-powered agents and focus groups are reshaping consumer research, boosting speed, scale, and depth for insights professionals worldwide...
Vivek Kumar
CEO & Co-founder at Socialtrait
Message Testing Redefined: How Modern Methods Drive Results
4 min read
Elevate your brand's communication strategy with advanced message testing. Utilize real-time feedback and analytics to craft messages that truly reson...
Leigh Admirand
EVP and Founding Partner at Reach3 Insights
Putting Synthetic Data to Work: Balancing Effort, Trust and Impact
5 min read
Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...
Arun Kumar
Global Lead, Data & Analytics at Material
Unlock Audience Insights Instantly: Online Qual & Quant at Scale
Scale qualitative research online to reach diverse audiences, uncover trends, and gain insights for ...
Online Versus In-Person Focus Groups
4 min read
Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...
8 Examples of Qualitative Research
6 min read
Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...
Ashley Shedlock
Content Producer at Greenbook
Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights
6 min read
Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.
Melina Palmer
CEO & Podcast Host at The Brainy Business
The Greatly Maligned Focus Group
4 min read
May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...
Ken Roberts
Chief Innovation Officer at Forethought
Neuroscience in Market Research: Beyond the Hype
7 min read
In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...
Hunter Thurman
President at Alpha-Diver
How Video Insights Help Brands Connect with Target Consumers
5 min read
Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...
Marina Ilishaev
Vice President, Product Marketing at Suzy
5 Considerations for Human Factors Testing
4 min read
The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...
Christine Lally
President at Fieldwork Boston
Why Virtual Focus Groups Could Become the Norm Post-COVID-19
3 min read
5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.
Dan Fleetwood
President, Research & Insights at QuestionPro
The Five Clear Steps to Successful Product Testing Right Now
8 min read
Product testing during COVID is possible with these must-know steps.
Rebecca West
Rare Honesty Sparks Rare Disease Drug’s Next Big Leap
3 min read
A client’s breakthrough therapy versus the most popular treatment. Who would win?
Carol Tobler
Director, Quant Operations at Shapiro+Raj
What Would You Ask The World’s Largest Focus Group?
6 min read
Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web.
Mercedes Lois
National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork
2 min read
How the National Pork Board uncovered a clear path to innovation.
Paul Metz
Executive Vice President at C+R Research
Why Focus Groups Are Essential to CX
4 min read
Utilizing focus groups to gain insights for CX and marketing success
Laura Livers
Chief Executive Officer at Focus Pointe Global
6 Reasons Why Market Researchers are Adopting Online Qual
3 min read
MRX professionals are leveraging online qual for faster, better feedback
Ray Fischer
Using itracks Video Chat to Further Understand Consumer Segments
3 min read
itracks utilized its video interview software to gain deeper understanding of Anki’s target segments
Dan Weber
Owner at Itracks
Welcome to the Third Age of Focus Groups
4 min read
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
Jamin Brazil
Chairman & CEO at HubUX
Focus Group Moderation: It Isn’t What They Say, It’s What You Hear
2 min read
It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.
Kerry Walsh
Virtual Reality: Changing the Way Marketers are Conducting Research
4 min read
Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Focus Group Turns 60: Time For An Upgrade?
5 min read
Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.
Dean Macko
Research Vice President at Voxpopme
“Cool Hand Luke” And The Effects Of Deprivation
5 min read
What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
The Best Super Bowl Ads: Opinions vs. Quantitative Super Test
6 min read
There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.
TRC Market
Is Qual Evolving to Extinction?
5 min read
We know that qualitative research is evolving. But, is it thriving or dying?
Jim Bryson
President at 20|20 Research
5 Things That Will Become Obsolete in Market Research Sooner Than You Think
16 min read
As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.
Greg Heist
Chief Innovation Officer at Gongos
Biasing Your Research by the Act of Doing Research
5 min read
One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.
Ron Sellers
Implications of Behavioural Economics for Research
8 min read
People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.
Neal Cole
Re:thinking Research with the ARF
6 min read
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
MR Gets Dissed at the 84th Academy Awards!
5 min read
Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Moderator or Road Warrior?
2 min read
How do you feel about traveling in the morning and moderating in the evening?
Ron Sellers
Don’t Blame The Focus Group For Leaders’ Shortcomings
7 min read
Instead of firing the focus group, we need to raise the bar on the researchers. You raise the bar by insisting on a professional.
Susan Abbott
Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups?
2 min read
Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...
Prashant Hari