Archive: focus groups

Explore how synthetic data enhances human insights, filling gaps, testing ideas, and shaping consumer understanding with best practices and key use ca...

Explore qualitative research methods, from in-person interviews to digital focus groups, and learn the pros and cons of online vs. traditional approac...

Unveil the depth of human behavior with qualitative research. Dive into narratives and interpretations to find hidden meanings in market research and ...

Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Product testing during COVID is possible with these must-know steps.

A client’s breakthrough therapy versus the most popular treatment. Who would win?

Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web.

How the National Pork Board uncovered a clear path to innovation.

Utilizing focus groups to gain insights for CX and marketing success

MRX professionals are leveraging online qual for faster, better feedback

itracks utilized its video interview software to gain deeper understanding of Anki’s target segments

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

We know that qualitative research is evolving. But, is it thriving or dying?

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.

People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.

How do you feel about traveling in the morning and moderating in the evening?

Instead of firing the focus group, we need to raise the bar on the researchers. You raise the bar by insisting on a professional.

Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...