emotional measurement

For insights professionals, unemployment means more than lost income. ICN data shows a profound loss of identity and purpose.

A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...

Abhijit Sah

Insights Head at Consumer-Tech

October 5, 2022

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Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Research Project Manager at NEUROHM

September 30, 2022

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Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

December 22, 2021

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The Science of Design, a methodology rooted in Behavioral Science.

Shirin Oreizy

Founder & CEO at Next Step

August 4, 2021

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IBM’s always-on approach anticipates their customers’ evolving needs.

ISA Corp

July 26, 2021

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How does human behavior impact pets?

Streetbees

July 22, 2021

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Driving customer success through memorable experiences.

Ken Roberts

Chief Innovation Officer at Forethought

July 16, 2021

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Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

CEO at iMotions

June 21, 2021

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Detect people’s emotions in their voice based on pitch and tone.

Mike Page

Co-founder and CEO at Phebi.AI

June 17, 2021

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Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Founder and CPO at Entropik

June 7, 2021

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GRIT Future List honoree, Konstantin Morjan, shares advice for starting a career in insights.

Greenbook Team

June 1, 2021

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How Activision Blizzard used a neuroscience-based multi-modal approach to create a 360-degree picture of the evolving mindset of the esports audience ...

Devora Rogers

Chief Strategy Officer at Alter Agents

April 19, 2021

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Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.

James Forr

Head of Insights at Olson Zaltman

February 17, 2021

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There is minimal scientific evidence to support the most applied measure of emotion as a predictor of market performance.

Ken Roberts

Chief Innovation Officer at Forethought

February 11, 2021

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Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

Ken Roberts

Chief Innovation Officer at Forethought

January 14, 2021

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Tech, agile, emotional measurement, and more.

Carol Fitzgerald

President & CEO at BuzzBack

November 11, 2020

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Man Made Music case study on building brand equity.

Dr. Aaron

Founder & CEO at Sentient Decision Science

March 1, 2019

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Sentient advanced implicit methods for Frito-Lay product launches

Stephen Springfield

April 6, 2018

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Origin CBI adopted automation for their consumer motivation profiling tool

Lev Mazin

CEO at AYTM

March 22, 2018

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Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

November 1, 2017

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Michael Sankey and Ph.D., Ken Roberts examine how effective facial coding is in predicting purchase behavior for ad testing.

Michael Sankey

October 12, 2017

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Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

November 14, 2014

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There are a lot of questions smart CMOs, marketers, planners, and brand strategists should ask about their research.

Robert Passikoff,

Founder & President at Brand Keys Inc

January 16, 2014

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To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors o...

Dr. David

December 1, 2013

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Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

November 21, 2013

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It’s important that the study of motivation occupy a central role in Market Researchers’ study of emotion.

Dr. David

September 9, 2013

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The really big news is not so much how well facial imaging measures emotion, but how many people and how much emotion can be measured.

Alastair Gordon

Managing Partner at Gordon & McCallum

September 5, 2013

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The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

Managing Director at Eclipx Group

June 10, 2013

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A humorous prank highlights an important turning point in advertising research: the era of emotional measurement has arrived.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

February 14, 2012

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As Marketing Researchers and Consumer Product and/or Sensory Researchers, we need to focus on “emotion insight,” not “emotion measurement”.

InsightsNow Blogger

Guest blogger at InsightsNow

September 8, 2010

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