data storytelling
The Future of Brand Health: Inside the Greenbook Brand Solutions Tech Showcase
Discover how Enlyta and Harmoni help insights pros track and manage brand health in real time with A...
Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton
Matt Britton shares Suzy’s origin, AI-driven pivot, and lessons on leadership, innovation, and build...
A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
4 min read
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Make Data Presentations Stronger with Story Structure
4 min read
Learn how to engage and captivate your audience with storytelling techniques. Explore examples and tips for incorporating storytelling into data analy...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
A Question of Character: Adding Characters into Research
3 min read
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Pressure Point: The Crucial Role of Conflict in Data Storytelling
4 min read
Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Power of Stories: Why Market Researchers Should Embrace Storytelling
4 min read
Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
How to Communicate the Value of Market Research
6 min read
Clear communication of the ROI of insights and the benefits it brings.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Skills Your Team Needs to Power Your Insights Engine
5 min read
Skills you need to increase the impact of your insights
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
How to Extend the Reach of Your Insights With Data Storytelling
6 min read
How to hone your comms skills to help make your insights impactful.
Madeline Jacobson
Senior Content Marketing Manager at Bloomfire
Insights: Uncovering the 10% That Matters Most – and Reporting it to the C-suite
7 min read
Four tips for uncovering and communicating the story in your data.
Jim White
Founding Partner at RealityCheck Consulting Network LLC
Landscaping: How to Ensure Your Project Has Focus
5 min read
Landscaping is key for the right focus, and action from your project.
Colin Buckingham
CEO of Rainmakers and at Senior Director of Rainmakers
Stuck in the Story Loop
4 min read
Do you know the difference between content and storytelling?
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Top 8 Skills for Highly Effective In-House Research Teams
7 min read
The top 8 skills your market research team needs to succeed, with recommended learning resources.
Morgan Molnar
Director of Product Marketing at SurveyMonkey Market Research Solutions
The Skills Modern Researchers Need
6 min read
The four skills every market researcher needs.
Heather Wendlandt
North American Client Development at FlexMR
The Importance of Good Stories and Design: Viewing Insight as an Art Form
6 min read
As much as market research is described as a science, we must not lose sight of it as an art form too.
Emily James
Insights Marketer at FlexMR
Data Storytelling for Market Researchers
4 min read
May’s Monthly Dose of Design gives a helpful list on how to effectively tell a data-based story.
Emma Galvin
Creative Designer at Northstar Research
Data Storytelling for the Win
4 min read
Using storytelling techniques in presentations is the most effective way to strengthen its impact
Jackie Cuyvers
CEO at Convosphere